Every Canadian has been impacted by COVID-19, at home and at work, however the pandemic has not affected all businesses and workers equally, and governments have made choices that have supported some more than others. The personal care service industry has been particularly impacted: forced to close early, forced to stay shuttered weeks after other businesses were open again.

Beauty United Council of Ontario is a non-profit, grassroots attempt by people in the industry and those who support it to speak out and stand up for ourselves.

We want to be treated fairly, we want to work with the government and we have seen the Premier work well with other industries - We want to continue to be good partners and keep people safe and want to be prioritized in the reopening and we are doing the work to be ready.   Our sector is huge, in every corner of every town across Ontario, you will find a barber, a salon, body art professional that helps shape communities.  We are economic engines and Beauty United will be able to help with data on our sector for the first time in history.